Data-driven marketer with a proven track-record of driving customer acquisition and retention through insight, database segmentation, effective use of marketing automation, and communication testing. Experienced with both B2B and B2C, my passion lies with working for a company whose products provide real value.

 

Strengths 

  • Designing omni-channel demand generation programs
  • Deriving insights from data, and using those insights to drive continual improvement
  • Developing and communicating metrics that make sense
  • Creation of personas, buyer journeys, value propositions, and messaging
  • Leading high-performing teams to achieve business objectives

 

Community 

  • Guest lecturer at Harvard Extension School Customer Relationship Management MGMT E-6060
  • Project Bread Walk for Hunger “Heart & Sole Circle” 2012 – 2017
  • Singer for Diver 9 www.diver9.com

 

Experience 

MarketOne International, Waltham, MA: June, 2013 – Present 

MarketOne is a global B2B demand creation agency serving large enterprises primarily in the high tech sector.

Senior Director, Strategy & Analytics, Global: April, 2016 – Present

Primary strategist, advising on B2B demand generation tenets such as account-based marketing implementation, nurture architecture design, lead scoring, use of predictive analytics, KPI design, and lead management process

  • Lead team of strategists providing demand generation marketing strategic services to large, global enterprise SaaS and hardware clients such as Oracle, Intel, Salesforce Commerce Cloud, PTC, and Getty Images
  • Create and codify demand gen frameworks and analytics methodologies to ensure consistent, high-quality delivery
  • Ensure strategic services are delivered on time and on budget
  • Subject Matter Expert in K-12 and Higher Ed marketing, supporting clients such as Lenovo, HPI, and Cengage Learning in demand generation and ABM programs to the education market

 Director, US Client Service: September, 2015 – March, 2016

Managed a team of 20+ client service professionals while leading strategy and relationship for the agency’s two largest clients

  • Consolidated three disparate account management/project management teams into one organization
  • Managed team through a challenging period of growth and change, maintaining team morale and client satisfaction while improving agency profitability and efficiency

Business Director, MarketOne Digital: June, 2013 – August, 2015

As the first employee in the US for MarketOne Digital, I established agency processes, grew the team to 7 employees commensurate with sales growth, trained the US Sales team on new service offerings, and developed and delivered pitch materials

  • Grew digital revenue by 500% while maintaining profit margins
  • Grew the agency’s 10th largest client, Lenovo, to become the agency’s top client through a combination of process improvement to ensure flawless delivery, account team coaching and management, and strategic roadmap advisory.
  • Acted as Account Director for top-tier clients, developing strategic frameworks to be leveraged across clients
  • Worked closely with Lenovo as Ed-tech subject matter expert to create their most successful demand generation campaign to the public sector they had ever run. (Unable to disclose numbers.)

Mimio, Newell Rubbermaid, Cambridge, MA: November, 2008 – May, 2013

Mimio, now Boxlight, manufactures interactive teaching technology hardware and instructional software for classrooms, worldwide.

Senior Manager, Digital Marketing and E-Commerce: November, 2011 – May, 2013

Managed demand generation and customer retention through the use of marketing automation and CRM software, database management, advertising, social media, paid and natural search, email, and our global websites

  • Developed and implemented account-based segmentation strategy
  • Implemented HubSpot marketing automation to manage content marketing, blogging, social media, and SEO resulting in exceeding our lead generation goals by 40% and increasing web visits by 70% YOY
  • Partnered with sales team to develop new lead scoring and management process to drive revenue improvements
  • Managed redesign of Mimio.com website to better communicate company’s value proposition and product benefits, and target messaging to key audiences

Direct Marketing Manager: November, 2008 – November, 2011

Responsible for lead generation and management, advertising and media planning, trade show marketing, marketing analytics, and consumer insight for North America

  • Migrated data infrastructure from leads on spreadsheets and single-blast email communication to an integrated website, Salesforce.com, and Silverpop Engage solution to facilitate end to end campaign tracking and lead nurture email programs
  • Implemented Salesforce.com CRM for campaign tracking, lead and sales pipeline management
  • Developed 2011 media strategy that delivered 600% growth in leads YOY, while cutting CPMs in half
  • Implemented annual Market Development study to track brand health, and used insights to lead the creation of annual integrated marketing plans for the company
  • Managed Tradeshow Marketing Manager, Email Manager, and Salesforce.com Administrator

 

Sonos, Inc., Cambridge, MA: December, 2007 – November, 2008 

Sonos is a privately held startup that produces wireless, multi-room music systems.

Worldwide Consumer Marketing Manager

Managed acquisition and retention advertising for AMPAC and EMEA markets

  • Led worldwide cross-channel implementation of Q1 promotion in six languages from concept to rollout
  • Designed and implemented Q2 regional market tests across US, UK, and Germany, with the goal of determining optimal media spend levels for achieving growth and ROI on a national rollout
  • Leveraged product partnership with Sirius Satellite Radio by creating targeted radio ads and a highly visible promotion on the Howard Stern Show, leading to a 300% increase in call volume

 

Bose Corporation, Framingham, MA: April, 1993 – December, 2007 

Bose Corporation is a privately-held research company creating innovative products for the consumer electronics marketplace.

Senior Channel Marketing Manager – Consumer Marketing Group: October, 2003 – December, 2007

Managed magazine, newspaper, package/bill insert, and out-of-home advertising for products sold through direct channels, including the Wave music system, Acoustic Wave music system, and QuietComfort acoustic noise cancelling headsets.

Senior Business Systems Planner: September, 1999 – October, 2003

Call Center Supervisor: September, 1997 – September, 1999

Marketing Associate: August, 1994 – September, 1997

Customer Service Representative: April, 1993 – August, 1994

Systems

Eloqua, Marketo, HubSpot, Salesforce.com, Mintigo, Adobe Site Catalyst, Google Analytics, WordPress, Tableau, HootSuite, Kapost

 

Education

University of Massachusetts, Lowell, Bachelor of Music, Music History and Literature

Download a PDF version of my résumé.