Goal: Drive leads for the launch of five new products for Mimio.
Strategy: Implement a teaser campaign that speaks to the benefits of the launch products without revealing the products.
Tactics: Use social media and house-file to encourage people to “Be among the first to know.” Encourage sharing with humorous campaign.
Timing: January, 2013
Concept: Old School/New School
Landing Page Views: 9,629
Landing Page Conversions: 34%, or 3,274
Social Shares: 2,000+