Project – Old School/New School

Goal: Drive leads for the launch of five new products for Mimio.

Strategy: Implement a teaser campaign that speaks to the benefits of the launch products without revealing the products.

Tactics: Use social media and house-file to encourage people to “Be among the first to know.” Encourage sharing with humorous campaign.

Timing: January, 2013

Concept: Old School/New School

Results:

Landing Page Views: 9,629

Landing Page Conversions: 34%, or 3,274

Social Shares: 2,000+

Creative:

Email

Old School Email 1

Old School Email 1

Old School Email 2

Old School Email 2

Old School Email 3

Old School Email 3

Old School Email 4

Old School Email 4

Old School Email 5

Old School Email 5

Reveal Email - Meet the New School

Reveal Email – Meet the New School

Facebook

Old School Facebook 1

Old School Facebook 1

Old School Facebook 2

Old School Facebook 2

Old School Facebook 3

Old School Facebook 3

Old School Facebook 4

Old School Facebook 4

Old School Facebook 5

Old School Facebook 5

Landing Pages

The page showed "Stay Tuned" on each image before it was revealed.

The page showed “Stay Tuned” on each image before it was revealed.

Reveal Landing Page

Reveal Landing Page

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