Project – MimioScience Launch

Goal: Generate leads for a new science curriculum product, MimioScience interactive lessons, launching later in 2013. Promote Mimio’s thought leadership in this new curriculum area.

Strategy: Capitalize on the timing of the unveiling of new national standards for science instruction in April, 2013 to highlight the product which is aligned to the new standards. Focus on existing MimioReading customers who already trust the instructional design integrity of Mimio curriculum products.

Tactics: Reach out to existing MimioReading customers and Science educators through email, eNewsletters, and social media to announce the new product, and follow up with thought-leader white paper, and webinars.

Timing: March, 2013 – May, 2013

Results:

Landing Page Views: 4,053

Landing Page Conversions: 22%, or 902

New Leads to Database: 55% or 496

Qualified Leads to Sales: 148

Creative:

Email

Email Announcement

Email Announcement

Webinar Invitation 1

Webinar Invitation 1

Webinar email 2

Webinar Invitation 2

Webinar Confirmation Email

Webinar Confirmation Email

Webinar Reminder email

Webinar Reminder email

Post Webinar Recording Email

Post Webinar Recording Email

Landing Pages

Landing Page 1

Landing Page 1 from email 1

White Paper Download Page

White Paper Download Page, Webinar CTA

Webinar Signup Page

Webinar Signup Page

White Paper Download if Webinar original touch

White Paper Download if Webinar original touch

Demo Request page

Demo Request page

ENewsletter Embedded Banner

E-Newsletter Embedded Banner

E-Newsletter Embedded Banner

Blog Posts:

http://info.mimio.com/blog/bid/277324/Mimio-Addresses-Next-Generation-Science-Standards-with-MimioScience-educational-software

http://info.mimio.com/blog/bid/290193/MimioScience-Flexible-Multimodal-Teaching-Curriculum

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.